An exclusive soirée was held by APM Monaco on May 19 during the 79th Cannes Film Festival. The event marked the avant-première of the contemporary jewellery house’s Été 2026 collection.
Accommodation along the French Riviera highlighted the merging of the fashion, entertainment, and luxury industries. It also showcased the appreciation of the international fashion industry for Middle Eastern talent. The unveiling of the collection was celebrated by Egyptian actress and the official APM Middle East brand ambassador, Hannah El Zahed.
Collection inspiration was taken from Mediterranean summers for the presentation of the collection in Cannes, emphasizing the spirit and atmosphere of Monaco. The Cannes Film Festival epitomizes the energy and glamour of the Mediterranean. The Été 2026 Collection moved away from the notion of red-carpet glamour and occasion jewellery, and instead showcased the elegance of modern design and the aesthetic of the Riviera, characterized by colour, movement, and relaxation.
APM Monaco
The Été 2026 Collection focuses on the feeling of “Monaco under the sun.” The effortless glamour of the lively sun-kissed capital of Monaco is expressed in the collection along with the golden summer light of the Riviera. The collection also features coastal landscapes and striped parasols, and invokes the red and white of the Monaco flag.
Stripes are a prominent feature of the collection, along with a golden hue and sophisticated warmth. In a further exploration of the sea, a contemporary design of the shoreline is featured in droplets and bubbles, along with marine inspiration consistent in the embellishment of turquoise, coral, and malachite.
The trademark palm tree design of APM Monaco is reimagined as minimalist silhouettes of palm fronds.
The display integrated accessories in plant-based leather and suede to supplement the collection’s lifestyle branding and its day-to-night Riviera look.
The Été 2026 Collection will debut June 1, 2026 in all APM Monaco stores and on their official website.
